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About Me

The quick brown fox jumped over the fence and sold a creative campaign worth billions that engaged and inspired all the farm animals to buy into his inspirational campaign – that the farmer was up to no good.

Derek Yap

CPM (Asia)

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Speaking of problems, consultants rarely have the luxury of partnering with businesses when everything is going well. Companies bring in consultants when they have problems they can’t solve on their own, and that means that each contract brings a unique challenge. While never living the same day twice is part of the consultant job’s  capable consultants over time.

Certified Professional Marketer (Asia)

About Me

Foxy managed to convince and converted half the farm animals to his cause to overthrow the farmer and his family.
Little did he know, he had a inside rebel who wanted justice for his family: The Little Duckling.

Years of
experience
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Skills

Let’s talk mad skills yo. Everyone thought The Little Duckling was just a little itty bitty duck. Unfortunately for everyone, he was a swan. and grew 10x bigger than a duck and whooped.

"Let's turn your vision into actionable success, because the future is built by those who starts today."

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Group Head of Marketing

Motorway Group of Companies

Leading the marketing team to manage lead generation, digital advertising, media buy and events across its
subsidiaries including Lion City Rentals, Motorway Car Rentals, Motorway LUXE, KGM (SSangyong).

  • Formulated and executed comprehensive marketing strategies for six subsidiaries across Singapore, managing a $2M annual budget.
  • Led and mentored a high-performing team of six individuals, optimizing marketing events, SEO/SEM, paid advertising, and demand generation.
  • Spearheaded a strategic digital transformation initiative (GSuite, project management, e-commerce), realizing $1.5M in cost savings and a 20% improvement in operational eciency, as measured by 300% lead growth.
  • Drove a 250% increase in monthly leads across omni-channel platforms, while achieving a 40% reduction in Cost Per Lead (CPL).
  • Collaborated with car rental sales and operations teams, implementing process improvements that reduced lead onboarding time by 30%.

Brand Marketing Director

Libra Noctis

Leader of branding and strategic marketing in Singapore’s boutique brand marketing agency managing a
portfolio of diverse brands across a variety of industries (Mandarin Oriental, Puma, Skylane)

  • Strategically directed brand marketing initiatives for a diverse portfolio of clients, spanning luxury, mechanical engineering, and FMCG sectors
  • Led and developed a high-performing team of 10, driving excellence in marketing events, SEO/SEM, paid advertising, e-commerce, and lead generation.
  • Engineered comprehensive digital transformation solutions for clients, encompassing web design UI/UX, marketing technology implementation, CRM management, and API integration, to optimize lead generation campaigns.
  • Consistently delivered 1.5-2x improved client outcomes, demonstrably enhancing brand performance and market presence.
  • Contributed to a 47% increase in the agency’s annual revenue growth through strategic brand marketing leadership.
  • Spearheaded a strategic digital transformation initiative (GSuite, project management, e-commerce), realizing $1.5M in cost savings and a 20% improvement in operational eciency, as measured by 300% lead growth.
  • Drove a 250% increase in monthly leads across omni-channel platforms, while achieving a 40% reduction in Cost Per Lead (CPL).
  • Collaborated with car rental sales and operations teams, implementing process improvements that reduced lead onboarding time by 30%.