BRAND MARKETING STRATEGIST

Derek Yap

CPM (Asia)

Hi, I’m Derek Yap, CPM(Asia).

Welcome to my website – where strategic insight meets creative execution. I empower brands to thrive in dynamic markets, transforming challenges into measurable success for sustainable business growth.

ABOUT Me

Strategic marketing meets commercial creativity.

Let’s cut to the chase – every marketer advocates branding. However, a big majority are not experienced, nor adept. This is where I come in.

 

My approach is rooted in my unique hybrid experience: brilliant creativity and strategic analysis. With a solid foundation (and experience) in both formal brand design expertise and strategic, data-driven marketing training, I bring experienced insights to the table. My dual lens ensures brand storytelling isn’t just about looking good – it performs exceptionally.

01. Digital Marketing

Transforming online presence into measurable digital growth. Expect winning SEO, SEM, PPC and social media strategies (SMM) that click.

02. Performance Marketing

My forte: Data-driven paid campaigns for high ROI. Expect optimized conversions and measurable growth from every dollar.

03. Digital Transformation

Leading digital transformation by integrating marketing technologies and operational software. Boost efficiency, streamline processes, drive innovation.

services

01. Brand Development

Talk to an expert – I help guide strong brand strategies, ensuring impactful brand identities and strategies, lead to brand equity growth.

02. Creative Directing

Directing impactful campaigns where creative strategy meets compelling brand messaging. Expect impactful visual communication and effective design leadership.

03. Content Marketing

Turning insights into impactful content marketing strategies. Expect SEO content and brand storytelling that drives audience engagement and lead generation.

Projects

Showcase of Projects & Brands
I have worked with

GROW YOUR BUSINESS TODAY

Seeking to transform your brand and  boost revenue growth? As a seasoned expert, I offer the strategic insights and consultancy that works. Connect with me today.

The Blog