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This Privacy Policy describes how derekyap.com collects, uses, discloses, and protects your Personal Data, in accordance with the Singapore Personal Data Protection Act 2012 (the “PDPA”). By accessing or using our website, you consent to the terms of this Privacy Policy.

Collection of Personal Data

We may collect Personal Data about you when you:

• Visit our website.
• Register for an account or subscribe to our services.
• Contact us through our website or other channels.
• Participate in surveys, contests, or promotions.
• Provide feedback or submit inquiries.
• Interact with our website in other ways.

The types of Personal Data we may collect include:

• Your name.
• Your email address.
• Your contact number.
• Your IP address.
• Your browsing history on our website.
• Any other information you voluntarily provide to us.

Use of Personal Data

We may use your Personal Data for the following purposes:

• To provide and improve our website and services.
• To personalize your experience on our website.
• To respond to your inquiries and requests.  
• To send you newsletters, marketing communications, and promotional offers (where you have consented to receive them).  
• To administer surveys, contests, and promotions.
• To analyze website usage and trends.
• To detect and prevent fraud and abuse.
• To comply with applicable laws and regulations.
• For other purposes for which we have obtained your consent.

Disclosure of Personal Data

We may disclose your Personal Data to the following third parties for the purposes described above:

• Our service providers who assist us in operating our website and providing our services (e.g., hosting providers, email marketing platforms, analytics providers). These providers are contractually obligated to protect your Personal Data.
• Our affiliates and related entities.
• Our business partners (where you have consented to such disclosure).
• Government authorities or law enforcement agencies if required by law or legal process.
• Other third parties with your consent.

We will not sell or rent your Personal Data to third parties for their direct marketing purposes without your explicit consent.

Protection of Personal Data

We take reasonable security measures to protect your Personal Data from unauthorized access, use, disclosure, alteration, or destruction. These measures include:  

• Implementing technical and organizational safeguards.
• Restricting access to Personal Data to authorized personnel only.
• Regularly reviewing our security procedures.

However, please note that no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.  

Retention of Personal Data

We will retain your Personal Data for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations.  

Your Rights under the PDPA

Under the PDPA, you have certain rights regarding your Personal Data, including the right to:

• Request access to your Personal Data that we hold.  
• Request correction of your Personal Data that is inaccurate, incomplete, or misleading.
• Withdraw your consent to the collection, use, or disclosure of your Personal Data (subject to contractual or legal restrictions and reasonable notice).
• Request information about how your Personal Data has been used or disclosed by us in the past year.

To exercise any of these rights, please contact our Data Protection Officer (contact details provided below).

Cookies and Other Tracking Technologies

Our website may use cookies and other tracking technologies to collect information about your browsing activities. This information may be used to:  

• Enhance your user experience.
• Personalize content and advertisements.
• Analyze website traffic and usage patterns.

You can control the use of cookies through your browser settings. However, please note that disabling cookies may affect the functionality of our website.  

Links to Other Websites

Our website may contain links to other websites. Please note that we are not responsible for the privacy practices of such other websites. We encourage you to read the privacy policies of every website you visit.  

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated Privacy Policy on our website.