Libra Noctis

Leader of branding and strategic marketing in Singapore’s boutique brand marketing agency managing a
portfolio of diverse brands across a variety of industries (Mandarin Oriental, Puma, Skylane)

• Strategically directed brand marketing initiatives for a diverse portfolio of clients, spanning luxury, mechanical engineering, and FMCG sectors
• Led and developed a high-performing team of 10, driving excellence in marketing events, SEO/SEM, paid advertising, e-commerce, and lead generation.
• Engineered comprehensive digital transformation solutions for clients, encompassing web design UI/UX, marketing technology implementation, CRM management, and API integration, to optimize lead generation campaigns.
• Consistently delivered 1.5-2x improved client outcomes, demonstrably enhancing brand performance and market presence.
• Contributed to a 47% increase in the agency’s annual revenue growth through strategic brand marketing leadership.
• Spearheaded a strategic digital transformation initiative (GSuite, project management, e-commerce), realizing $1.5M in cost savings and a 20% improvement in operational eciency, as measured by 300% lead growth.
• Drove a 250% increase in monthly leads across omni-channel platforms, while achieving a 40% reduction in Cost Per Lead (CPL).
• Collaborated with car rental sales and operations teams, implementing process improvements that reduced lead onboarding time by 30%.