Let’s be honest: It’s tough to write some snappy creative copy for a campaign, but it’s close to impossible godliness to write a short auto-biography/foreword about yourself.

Where do I even begin?

Let’s start at the beginning…

Since young, I’ve always been a ahead of the curve. When I was in primary school, my parents bought me books for high school. And when I was in highschool I was already reading ‘How to start a Business for Dummies’ and writing mock Business Strategies and Proposals.

However my first love and passion was Advertising & Marketing. I’ll admit it, art had always had a snazzy and electrifying pull to my attention. Not boring high-society classical art (though I do occasionally enjoy them), mind you, but more of the functional modern art that eludes the average normal human perception.

Everyday as I walk on the street, the first thing in my mind is, “What makes all these people buy what they’re wearing? What makes them tick?”

Apparently it’s called ‘Neuromarketing’ (some new buzzword). It’s just good advertising/marketing, geez.

And marketing isn’t just about words and numbers, it’s about the entirety of everything business.

From catching attention, sending the right message, to finally convincing them to part with their hard earned money and hand it over to you, and with great service? Continue to do so in the future!

Basically that’s what I’ve been doing – gathering experience points from all different angles and positions.