Marketing
“All creatives can be marketers, however, not all marketers can be creative.”
– Derek Yap
My Creative Process
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Creative
Content is all about creativity
– whether written or visual.
“Facts tell, Stories sell.”
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Digital Marketing
Marketing is all about strategy: the right tactics, using the right tools, at the right time.
“A fool with a tool, is still a fool.”
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Support
Emotional valuation isn’t something off-hand; it makes the difference between good, and great.
“Communication – the human connection – is the key to personal and career success.”
– Paul J.Meyer
My passion and focus is creative marketing
Let’s cut through the fluff and be honest – you need campaigns that’s amazing and generates ROI.
Bottom line, that’s what I do – I create customized creative campaigns that captivates your audiences, and effectively converts them into your customers.
So you need Digital Marketing.
How can I help you?
1. Beginner.
You're new to Digital Marketing and don't know where to start. Let's start with the foundation:
Let's start with you.
Who you are.
Branding
(Identity, Logo, Strategy)
Business/Marketing Audit
Digital Business Assets
(Development)
Let's Get Started!
(Identity, Logo, Strategy)
Business/Marketing Audit
Digital Business Assets
(Development)
2. Intermediate.
You are already accustomed with Digital Marketing and want to learn more effective best practices.
Let's explore more.
Who they are.
Business Alignment
(Marketing, Sales, Management)
Buyer's Persona & Journey
Go-To Marketing Strategy
Digital Marketing Assets (Development)
Learn More!
(Marketing, Sales, Management)
Buyer's Persona & Journey
Go-To Marketing Strategy
Digital Marketing Assets (Development)
3. Advanced.
You already have the technical
'know-how' and in dire need of
Digital Marketing support.
'know-how' and in dire need of
Digital Marketing support.
Let's see what I can do for you.
How to reach them.
Lead/Demand Generation
Social Media Marketing
Content Marketing
SEO/SEM
Email Marketing
Digital Marketing Optimization
What I Can Do ⟶
Content Marketing
SEO/SEM
Email Marketing
Digital Marketing Optimization
creative marketing vs. Digital Marketing
What’s the difference?
Wait a minute.
Digital Marketing’s all the rage these days
"Derek is an intuitive marketer who has clarity of sight in advising and executing par excellence marketing campaigns for clients."
"Derek. Whilst at Catcha (REV Asia) I saw great potential in him. Ideas and content creation that was ahead of the time. And being true to himself he worked and traveled. A chameleon of sorts. Don't see him slowing down anytime soon."
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Need some advice?
How about a free consult?
My dad used to say, “If you’ve got a question, just ask.”
“Even a brilliant idea won’t sell itself.” as quoted by legendary advertiser George Lois.
In advertising & marketing, it’s all about understanding your customers and how to create value.
So drop me a message, and let’s discover your advertising & marketing needs.
“Creativity is not created, it is there for us to find – it is an act of discovery.”
George Lois
Art Director, Designer, Author
“Damn Good Advice (for people with talent), 2012
