Strategy & Branding Creative Marketing Digital Marketing Social Media Content Marketing Business Dev.
Hi, and welcome.
Whether you are an employer, headhunter, recruiter, or talent manager, I would like to warmly welcome you to my page.
I Am A Versatilist
When asked to describe myself in a few words, I would say I am a Versatilist.
The term "versatilist" was used in a 2005 article from Gartner, where it states that "Versatilists are able to apply a depth of skill to a progressively widening scope of situations and experiences, equally at ease with technical issues as with business strategy."
aka. multi-specialist.
Specializations
Brand Specialist
My specialty is in branding - from brand development, DNA, architecture, story, positioning, to finally developing proper CIS guidelines and visual communications. I also do brand management and public relations to better the brand's proposition and outcome.
Creative Director
With strong advertising background, and various experiences, I lead creative directing by benchmarking the brand guidelines to develop and execute visual communication. My experience include ATL, BTL, DTP, web, online digital marketing assets, social media marketing, content marketing, and many others.
Professional Marketer
Combining several aspects of roles, I do research, analysis, and develop go-to marketing strategies and plans. Thereafter, I plan commercial strategy tactics, omni-channel platforms, social media, paid search, SEM, SEO and various other methods to deliver optimum results. Efficiency, over productivity.
Project Director
Efficiency is key to project management. I practice SMART goals, AGILE methodology, and am proficient at organization, managing vendors/merchants as well as client's expectations. Having experience in different positions helps me streamline managing teams especially roles that I am familiar with.
Content & Social Media
As a former journalist/senior writer for an established UK tech, gadget and lifestyle magazine, I am also a native English speaker. I create content articles, curate blogs and social media, while managing editorial calendars and deadlines. Side note: I was a former celebrity blogger, influencer, and social media competition winner (2009).
Business Developer
While I oversee and support Sales & Operations - my role in Business Development is more business marketing strategizing. Combining branding, marketing, and project management, my focus is on the sole purpose of revenue expansion. I strategize, analyse, and forecast data to develop better business strategies.
Proficiencies
What I am good at and certified in.
What Makes Me Different?
1
years
EXPERIENCE
I started working in agency settings since 2003 with different roles in the Advertising & Marketing industry.
I am 38yrs old this year. And yes, I look younger than my age. I’m often mistaken as late 20s or early 30s.
Fun note: I have been asked whether am I an actor, and to consider a career in the entertainment industry. 😅
CPM (Asia)
QUALIFICATION
I have a designation – Certified Professional Marketer (CPM; Asia), (PgCert – Masters equivalent) in Asia Business Marketing, and double-diplomas in Graphic & Multimedia visual communication (advertising) and branding specialization.
Certifications & Expertise
CERTIFICATIONS
Diverse roles and experiences accompanied by certifications, gives me greater insights to better lead, manage, and ensure quality outcome. I have numerous certifications, notably Personal Development Leadership (PDL), and Advance Certification in Training and Assessment (ACTA)
Download My Resume
Back Story
Born and raised in the metropolis of Kuala Lumpur, Malaysia, Derek was an urban kid who grew up in the 80s/90s during the early days of the internet. Keeping ahead of the curve, he knew what he wanted to do at the age of 15 and focused on commercial creativity, instead of the IT boom that happened in the late 90s/early 2000s.
Armed with diverse knowledge and experience, his ambition is to be a remote-working, Chief Marketing Officer, and/or a co-founder of a start-up company; spearheading creative marketing campaigns and business development – to expand regionally, then globally, and eventually taking over the world!
He now resides in the bustling island city of Singapore.
Fun Facts
I have always been a little bit of everything; I classify as an ambivert.
On one hand, I enjoy socializing – an epicurean, an artist, events, wine and spirits enthusiast – especially a good single-malt. Oh! And 3-piece suits! Functional fashion has always been something I adore.
On the other, I also prefer my ‘me’-time. I have a passion for books, coffee, movies and animation, geek-culture, technology and gadgets, and video games (console and PC). My favorite music are oldies, jazz, and I am nocturnal night person (part-time DJ).
I am extremely inquisitive, and knew what I wanted to do at the age of 15.
I have a 9-month old son who is every bit as creative and curious as I am, and a wonderful wife who shares my similarly geeky interests.
In a nutshell…
I’m a husband, father, artist, writer, spirit connoisseur, epicurean, tech-geek, and Creative Marketer.
SKILLS
Graphic & Multimedia designs
Website/Landing Pages designs
Content & Social Media
Digital Marketing Campaigns
Business Development Strategies
Go-To Marketing Strategies
Google Digital Garage certified
Facebook Blueprint certified
LinkedIN Professional certified
HubSpot Inbound certified
Branding Workshop
Buyer Persona
Buyer’s Journey
Brand Architecture & Positioning
User Research
Strategic Thinking (Business Marketing)
AGILE Methodology
Inbound Methodology
SMART Goal setting
Creative Strategizing & Planning
Design Thinking
Visual Design
Storyboarding
Wireframing
Media Strategizing & Planning
WORK EXPERIENCE
Senior Marketing Manager (Strategy & Branding) | Apr, 2021 – Present
JJ Indica, Kaleidoscope Therapy, Singapore
Inbound Marketing Manager (Digital Marketing Consultant) | Dec, 2018 – Dec 2019
clickTRUE, Singapore
Project Director (Business Development) | Jul, 2017 – Dec, 2018
Visibility Design, Singapore
Senior Marketing Manager (OOH Events) | Sep, 2015 – Apr, 2017
Lion City Rentals, Singapore
Senior Cabin Crew | May, 2012 – Aug, 2015
Singapore Airlines, Singapore
Creative Director/Marketer | Jan, 2012 – Present
Self-employed, Singapore
Editor-In-Chief, Co-Founder | Feb, 2012 – Mar, 2013
HOMG publication, Huruhara.com, Malaysia
Senior Writer (Journalist) | May, 2010 – May, 2012
Catcha Media (Stuff Magazine), Malaysia
Junior Art Director | Nov, 2007 – May, 2010
Armstrong Integrated Marketing, Malaysia
Senior Account Manager | May, 2006 – Nov, 2007
Flying Frogs Events, Malaysia
Senior Graphic/Multimedia Designer | Apr, 2003 – May, 2006
Batavia Brand Communication, Malaysia