Everything About Me

branding & marketing strategist

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Derek Yap, CPM(Asia)

Brand Marketing Director
Brand specialist | marketing professional

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Education

• MmKT Marketing (Asia)

• B.sA Advertising; Graphic & Multimedia

• B.sA Advertising; Branding & Visual Communication

Experience

• 21 years industry experience

Employee Rating

8/10

Projects

Inter College WiFi System
Taxi Management Android App
School Homework App (Mac)

Joined

November, 2014

expert in helping businesses grow better

I help businesses by inspiring, cultivating, and unifying their people as their primary means of achieving better results. I am an advance certified; training & assessment (ACTA) facilitator and Personal Development Leadership (PDL) certified. I am also a certified professional marketer (CPM; Asia) and career expert in strategic visual communication, brand strategy, marketing communications and business development.

about

ABOUT ME

Being a Branding & Marketing Strategist
is my primary focus.

Let’s be honest and cut through the marketing buzzwords – you need to improve your business and make it work. Bottom line, that’s what I do. If you want to learn more about working with me, take look through my website.

Serivces

Services

Everything is by Design.

Success isn’t accidental. It’s by meticulous design.

I help businesses achieve their goals through a strategic approach that combines compelling brand narratives, visually impactful websites, and effective digital marketing campaigns.

STRATEGY

Branding

web design

digital
marketing

Testimonials

What People Are Saying.

"Derek was a great team member when we worked together. As a staff and colleague, he was driven, creative and strategic in sharing his ideas with others. As a friend, he was caring, friendly and down to earth. Highly recommended for any organization!"

"I met Derek during his tenure here at clickTRUE. He is systematic, passionate, and very inquisitive. I was most impressed at how he learned and practiced HubSpot's Inbound Methodology when onboarding digital marketing clients in just the first quarter of the year. We worked together on topics of Inbound Sales and Lead qualifications. I'm proud that clickTRUE could share in his career growth - Looking forward to collaborating with him in the future."

"I've worked with Derek when I hired him as a Graphic Designer for my agency back in 2003, and subsequently, for my book illustrations (we've kept in touch as friends over the years). Derek is a hard-working and bright person who never fails to give inputs to improve a brief. Plus, he writes good copy! He's a great all-round person too. I continue to work with him and feel he's an asset to anyone looking for a strategic all-rounder."

"Derek. Whilst at Catcha I saw great potential in him. His ideas, strategies and and creative content creation was ahead of the time. And being true to himself he worked and traveled. An all-rounder chameleon of sorts. Don't see him slowing down anytime soon."

"It has been a nice experience getting to work with Derek. Encountering an experienced marketing professional like Derek is value-adding as he explained things to a level that I will be able to comprehend. He patiently answered all of my questions whether it is technical, data gathering or more to do with his motivations which directly helped us all to succeed."

"We're thrilled with the rebranding results! The team captured our brand essence, giving it a fresh and exciting new life. Our clients loved the new look and messaging, clearly revitalizing our brand. Kudos to the creative, dedicated team for their seamless execution.

We look forward to continuing working together with Derek and his team!"

My Experience

I have spent decades as a consultant and manager to senior-leadership teams and boards of directors, much of that as a strategy developer and planning facilitator. My range of experience serves to better understand and validate situations insightfully. I am a big thinker, world-class leader herder, outstanding steward of “Where are we going? Why? And how are we getting there?” conversations and an all-around go-getter.

C-Suite

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Planning Facilitation

Communications strategy & management