Derek started out as a Graphic Designer after graduation in 2003 and was groomed and mentored to be a Brand Specialist. Soon he climbed the career ladder to becoming a Jr. Art Director and freelance Creative Director.
Having english as his native language, he also worked as a Senior Writer for a UK tech & lifestyle gadget magazine – STUFF. At that time, he was also an Celebrity Blogger and won a 2009 social media competition title for ‘Most Wanted Ruumate’ against 20 other influencers.
Shortly after, he took a break from working behind the desk, to traveling the world with Singapore Airlines as a Cabin Crew.
Descending from the skies, Derek settled down and continued his career path, this time as a professional Marketing Executive – managing one of Singapore’s top clients at the time;
Upon being acquired by its rival, he moved onto the next phase of his career – as a Digital Marketing Consultant (Associate Director).
Armed with his past experiences, digital marketing was like riding a bicycle. His colourful background gives Derek an advantage over others as he can clearly speak from experience of industries’ best practices, and better insights on how branding, advertising & digital marketing, and sales all come together.