I did Advertising & Marketing spanning 6 years since my final years in College and University. Double-diplomas in Graphic & Multimedia Communication (There wasn’t any degrees at that point of time that didn’t require migrating overseas. Instead, I opted for studying locally). I have worked in several Advertising agencies, two most prominent ones were Brand Communications, and a Marketing Solutions agency. Suffice to say, I have had experience in being a Brand Specialist (Brand Managing, Brand Architecture, Brand Development, etc.) and Marketing. Soon after, I did a self-study course and graduated with a Post-Graduate Degree; Certified Professional Marketeer (Asia) conferred by Asia Marketing Federation (AMF). [ Link ]
“The Certified Professional Marketer, CPM (Asia), is the highest recognition for marketers who have attained a competent level of academic and practical understanding of marketing in the Asian region.”
Apart from the more commercial form of creativity, I was also a Lifestyle Writer – Party Blogger, Editorial Writer (Tech and Gadget Reviewer) for a prominent UK-based Technology Lifestyle Magazine (STUFF), and have also won an ‘Online Personality’ competition (Like Cleo’s Most Wanted Bachelor, but for bloggers).
After which, I then had a change of career and became a cabin crew for Singapore Airlines. I took this opportunity to travel the world (while getting paid) and during which, I ventured into starting an online lifestyle magazine that covered everything from events, music, parties, to fashion, clubbing, and nightlife. This utilized my skills and experience mustered throughout my many years of experience in Advertising, Marketing, and Publication. Doing this incorporated with my passion for Lifestyle Writing and music, while sharpening my Advertising & Marketing skills.
I have a strong passion for many Lifestyle trends. This includes gourmet fine gourmet dining (Yes, I can cook), a deep appreciation for liquor, abreast with the latest news in the Fashion, Technology,Entertainment, and Music industry (mainly nightlife). Encompassing them all, I have also wrote a travel blog during my tenure with Singapore Airlines, which unfortunately was lost due to my web hoster server crashing.
Currently I am based in Singapore. If you are keen to engage me for food, fashion, or lifestyle review, or Advertorials, please do not hesitate to contact me.
Thank you for reading.
Derek Yap, CPM (Asia)